We help sports coaches become aware of their strengths so they can learn how to leverage them, and apply new skills that drive high performance and satisfaction.
A.K.A.
Awareness, Knowledge, Apply.
Basic Sport & Performance Psychology for Coaches
-
Practice Plans
-
Guided Discovery - Instructions
-
Constructive Feedback
-
Collaborative Goal Setting
-
-
Working with Parents
-
Abuse prevention awareness
-
Mental Stress Awareness
How It Works:
AKA Coach is different because your development plan is individualized to your current skill needs based on your assessment.
Modules are Quick!
Executive Summary to Full Detail formats allow you to learn and apply based on your time available and depth of knowledge desired.
Modules cover visual, verbal, written, and kinetic learning styles. Concepts are introduced online. Group workshops ensure understanding and application. One-on-one communication is included, no extra charge.
We guarantee you will improve your coaching skills immediately because AKA Coach is based on neurologic and psychological theories.
We do not teach X&Os, we help you become aware of mental strength strategies so you can relate to and lead student-athletes.
Matthew J. McCarthy, MS
Applied sport & performance psycholoy consultants who help coaches develop mental strength systems and skills to meet student-athletes where they are at and ensure successful seasons.
I beleive everything you need as a coach is already inside of you.
Our job is to help you gain awareness of your strengths and weaknesses. Then we help you gain knowledge & find skills that resonate with you and your players.
We beleive happy players perform better. We are grounded in the principles of self-determination theory to help you improve skills of relatedness, compatency, and autonmy.
Many times new coaches coach they way they were coached and repeat the sins of the past. We are on a mission to help coaches quickly develop advance mental strength skills because once you learn a better way, you are forever changed.
Education & Experience
Master of Science
Sport & Performance Psychology
University of Western States
2025
Consentration in Positive Leadership.
Coach Development Trainer
2019 - 2023
USA Lacrosse Certified Coach Development Trainer. Using pedagogy and adult learning theory to help coaches learn gudided discovery, gamified practices, small-sided play, constraints and challenge, and constructive & fact-base feedback.
Coaching Experience
Basketball & Lacrosse Official
Current: mental strength coach, West Seattle HS golf team boys & girls.
Former: 3 years head coach Titian HS lacrosse, 8+ years youth soccer, basketball, & lacrosse.
PNBOA - PNW basketball officials association; board member, Recruit & Retention chair.
WALOA - WA lacrosse officials association Board Member, 4 time State Championship game official.
NILOA - college lacrosse official.
Sales Director
2006 - 2020
Experience opporating to a P&L and managing 16 people provides Matt with the ability to list clear compatencies, monitor progress of execution, and provide constructive feedback based on known standards. "Clear is kind, unclear is unkind." Brene' Brown