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AKA

Awareness.

Knowledge.

Apply.

We provide training to help coaches and teams develop mental strength skills and relationships that result in high performance & personal satisfaction. 

What Does AKA Coach Do?

We help you become aware of your strengths and opporties as a coach. We help you organize your coaching ideology into repeatable systems (knowledge). We help you apply constructive behaviors that are amplified through your teams' culture and mental skills. Awareness, Knowledge, Apply, Repeat.

In our experience, everything you need is already inside or you; we help you bring it out and bring it to life.  

Coaching & Practice

  • Practice planning

  • Guided discovery  (instruction)

  • Constructive feedback  (resilience) 

  • Collaborative goal setting

Environment & Awareness

  • Working with parents

  • Abuse prevention awareness

  • Mental stress awareness

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Core Coaching Focus Areas

How It Works

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Assessment

1

Skill development plans are based on your specific needs and individualized through an intake assessment.

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Learn at Your Pace

2

Modules are quick. Executive summary to full-detail formats allow you to learn and apply based on your timeline, availability, and depth of knowledge desired.

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Apply with Support

3

Concepts are introduced online. Group workshops ensure understanding and application. One-on-one communication is included—no extra cost.

What Makes AKA Coach Different

  • We do not teach Xs and Os.

  • We help you develop mental strength strategies so you can relate to and lead your players (and parents).

  • We guarantee you will improve your coaching skills immediately because our work is grounded in neurologic and psychological theory.

  • Once you receive your free assessment results, you are immediately on the path to improvement with increased self-awareness and confidence in the path to improve. 

We believe everything you need as a coach is already inside you.

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Our role is to help you gain awareness of your strengths and weaknesses, build knowledge that resonates with you and your players, and apply skills that create lasting change.

We believe happy players perform better. Our work is grounded in self-determination theory—developing relatedness, competency, and autonomy.

Many coaches coach the way they were coached and repeat the sins of the past. Once I learned a better way, my relationship with myself and the student-athletes I serve were forever changed. We are honored to serve you on your AKA Coach journey. 

About Matthew J. McCarthy, MS

Applied sport & performance psychology consultant helping coaches build mental strength systems that meet student-athletes where they are at to drive successful seasons.

Ready to Become a More Effective Coach?

Matthew J. McCarthy, MS

Sport & Performance Psychology Consultant

Email: 1@akacoach.com

Call: 206-778-2674

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